160mm/45gram 'KOHERU' HAKU STICK BAIT

‘KOHERU’ 160MM / 45G

OOSH HAKU Stick Bait

Koheru are one of the most consistently eaten baitfish in New Zealand waters — so reliable they’ve earned a simple nickname: kingfish candy.

They’re not flashy.
They don’t need to be.

Koheru are soft-bodied, energy-rich, and easy to catch — exactly the kind of bait predators don’t overthink. This colourway leans fully into that reality.

Built on the proven HAKU timber platform and finished with an ultra-realistic Koheru pattern, this lure presents a clean, familiar surface profile that predators instantly trust.

From kingfish to yellowfin tuna, Koheru have proven themselves time and time again.

Design philosophy

Koheru are not dominant baitfish.
They’re vulnerable ones.

Their pale tones, subtle translucence, and low-contrast profile signal an easy meal — especially when isolated near the surface.

The Koheru HAKU is designed to do one thing exceptionally well:

Look like a Koheru doing what Koheru naturally do.

No exaggeration.
No added drama.
No unnecessary contrast.

This is a lure that works because predators already believe in it.

Action & application

The 160mm / 45g HAKU is a true surface-oriented stick bait, designed for controlled, rhythmic retrieves rather than aggressive popper-style sweeps.

It responds best to:

Long sweeps with measured cadence
Short rips followed by brief pauses
Consistent surface ‘walk the dog’ retrieves

But stick baiting is as much about the pause as it is the retrieve.

On the pause, the HAKU hangs almost vertical in the water column, holding its posture rather than falling away or lying flat. This gives following fish a full, unobstructed view — time to confirm what they’re seeing is, indeed, a Koheru.

That moment of confirmation is where commitment happens.

The pause doesn’t kill the action.
It completes it.

Specifications

• Length: 160mm
• Weight: 45g (approx)
• Rigging: 2 × 5/0 Mustad 10121NP-DT single hooks
• Construction: Timber body
• Design: Full stainless through-wire
• Buoyancy: Floating
• Action: Surface-oriented stick bait

Note:
Due to the advanced layering and translucency techniques used to achieve maximum realism, subtle variations in tone and opacity can occur between sizes and production runs. These natural differences are part of what makes each OOSH lure uniquely lifelike.

Key features

Ultra-realistic Koheru finish
Subtle tone and translucence for natural vulnerability
Timber construction for lifelike presence
Vertical posture on pause for strike confirmation
Proven HAKU surface action
Balanced, light-tackle offshore setup

Koheru isn’t about dominance.
It’s about inevitability.

Lifelike + Lethal.

Please note: Shipping to Australia can take up to two weeks.